Frequently Asked Questions

Our client quotes are tailor-made to accommodate the unique business requirements and project scope. Following a comprehensive discussion of your company's needs, we determine a customised package that best aligns with your objectives. Our flexible payment structures typically include options for a monthly retainer fee or a one-off payment, ensuring transparency and suiting diverse preferences. Your satisfaction is our priority, and our adaptable approach allows us to provide personalised solutions that precisely meet your business demands.

At Galloway Jacombs, our commitment to versatility is reflected in our approach to working with businesses of any size. Whether you're a small startup, a mid-sized enterprise, or a large corporation, our tailored digital marketing solutions are designed to address your unique needs and goals. We recognize that each business has distinct challenges and opportunities, and our experienced team leverages a dynamic and adaptable strategy to ensure maximum impact across various scales. From comprehensive SEO campaigns to targeted social media management, our services are scalable and customisable. 

In today's dynamic business landscape, digital marketing stands out as a pivotal and lucrative investment. Its transformative impact on brand visibility, customer engagement, and overall business growth cannot be overstated. One of the compelling reasons to invest in digital marketing is its cost-effectiveness compared to traditional methods. Digital platforms allow for targeted campaigns, ensuring your marketing budget is efficiently utilised to reach the right audience.

Moreover, digital marketing provides measurable insights, enabling data-driven decision-making. Analytics tools track and analyse campaign performance, offering valuable metrics on customer behaviour, engagement, and conversion rates. This data empowers businesses to refine strategies, optimize content, and tailor messages to resonate with their audience effectively.

Additionally, the agility of digital marketing allows for real-time adjustments to campaigns, responding promptly to market trends and consumer preferences. By embracing digital marketing, businesses position themselves for adaptability in an ever-evolving landscape, ensuring relevance and competitiveness. In essence, the investment in digital marketing is an investment in staying connected, informed, and ahead in today's highly digitalized business environment. 

Measuring the success of a marketing campaign is essential for optimising strategies and maximizing return on investment. Key Performance Indicators (KPIs) serve as the compass, guiding the evaluation process. Depending on the style of the campaign, different KPIs are used to measure success. We are sure to track these and provide clients with weekly updates.

Return on Investment (ROI) is the financial barometer, weighing the campaign's profitability against the incurred costs. In a lot of cases, CPA (cost per acquisition) is a good indicator of performance as it gives us a clear understanding that the campaign is operating in a profitable manner. But in other cases, with awareness campaigns, for example, we may be less concerned about profitability. Awareness campaigns enhance brand visibility, educate audiences about offerings, build trust, and position the brand in the market. They contribute to lead generation, customer loyalty, and global reach. 

Client involvement is integral to the success of our campaigns at Galloway Jacombs. We value collaborative partnerships and believe in transparency throughout the process. Depending on the nature of the campaign, clients may be requested to contribute by providing relevant content that aligns with their brand identity. Additionally, participation in strategy sessions is encouraged to ensure our approach resonates with their vision and objectives. Client feedback is highly valued at every stage, facilitating a continuous feedback loop for refinement and optimization. We understand that client insights are invaluable in tailoring campaigns to meet their unique needs. Our collaborative model ensures that clients are not just observers but active contributors, shaping campaigns that authentically represent their brand and contribute to the overall success of the digital marketing initiatives. 

At Galloway Jacombs, we uphold the highest standards of legal and compliance practices in our digital marketing endeavours. Safeguarding client data is our priority, and we strictly adhere to data protection regulations. Our privacy policies, characterized by transparency, detail how we handle, store, and process client information to ensure utmost confidentiality and security. Galloway Jacombs is unwavering in its dedication to complying with all pertinent regulations governing the digital landscape. Through rigorous adherence to laws such as GDPR and industry-specific regulations, we provide clients with the assurance that their digital marketing activities are conducted ethically and in full compliance with legal requirements. Our steadfast commitment to legal and compliance standards underscores our dedication to cultivating trust with clients, creating a secure and ethical environment for their digital marketing initiatives. 

Our client onboarding process at Galloway Jacombs is designed to ensure a seamless and collaborative partnership from the outset. Upon engagement, clients can expect an initial consultation where we delve into their business goals, target audience, and unique requirements. This lays the foundation for a tailored strategy. Subsequently, we outline a detailed proposal encompassing services, timelines, and costs. Once approved, we initiate a comprehensive orientation session, acquainting clients with our team, tools, and communication channels. Collaborative discussions continue as we gather essential assets, ensuring a cohesive understanding of brand identity. Regular check-ins and progress updates are integrated, fostering open communication. This thorough onboarding process ensures a shared vision, setting the stage for a productive and successful collaboration where client expectations are not just met but exceeded. At Galloway Jacombs, client onboarding is a pivotal phase, fostering understanding, alignment, and the foundation for mutual success.